-baunlogo.png?alt=media&token=2b1f50b7-298a-48ee-a2b1-6fcf8e70b387)
Value-based marketing for bottom-line success 5 steps to creating customer value /
DeBonis, J. Nicholas
Value-based marketing for bottom-line success 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski and Phil Allen - 1 online resource (244 pages)
007141682X
Consumer satisfaction
Customer services--Management
Marketing--Management
HF5415.13 / D378 2003
Value-based marketing for bottom-line success 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski and Phil Allen - 1 online resource (244 pages)
007141682X
Consumer satisfaction
Customer services--Management
Marketing--Management
HF5415.13 / D378 2003
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