Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Consumer value : a framework for analysis and research /

Consumer value : a framework for analysis and research / edited by Morris B. Holbrook. - xvi, 203 pages : illustrations ; 24 cm. - Routledge interpretive marketing research series . - Routledge interpretive marketing research series. .

Includes bibliographical references and index.

Introduction to consumer value -- The value of time in the context of waiting and delays -- Value as excellence in the consumption experience -- The value of status and the status of value -- Possessions, materialism, and other-directedness in the expression of self -- The dangers and opportunities of playful consumption -- Aesthetic value : beauty in art and fashion -- Ethics and the typology of consumer value -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption -- Conclusions /Morris B. Holbrook /France Leclerc and Bernd H. Schmitt /Richard L. Oliver /Michael R. Solomon /Marsha L. Richins /Kent Grayson /Janet Wagner /N. Craig Smith /Stephen Brown /Morris B. Holbrook

0415191920 0415191939

98033544


Consumer behavior.
Consumers--Research--Methodology.

HF5415.32 / .C659 1999

Bizi Sosyal Medyada Takip Edin