Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund. - xxi, 744 pages : chiefly color illustrations ; 28 cm.
Includes bibliographical references and index.
0324181485
Marketing research.
HF5415.2 / .Z54 2003
Exploring marketing research / William G. Zikmund. - xxi, 744 pages : chiefly color illustrations ; 28 cm.
Includes bibliographical references and index.
0324181485
Marketing research.
HF5415.2 / .Z54 2003
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