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Marketing research : an applied approach /

Kinnear, Thomas C., 1943-

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - xxi, 856 pages : illustrations (some color), maps ; 25 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0070347573

Subjects--Topical Terms:
Marketing research.
Marketing--Management.

LC Class. No.: HF5415.2 / .K53 1991

Dewey Class. No.:

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