Balıkesir Üniversitesi
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Sales management : concepts, practices, and cases /

Johnson, Eugene M.

Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 2nd ed. - xxi, 564 pages : illustrations ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .

Includes bibliographical references (pages 518-547) and index.

0070326525

93006423


Sales management.

HF5438.4 / .J62 1994

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