Normal görünüm MARC görünümü ISBD görünümü

Thill, John V.

Excellence in business communication / John V. Thill, Courtland L. Bovée. - Second edition. - xix, 542, 8 pages 26 cm.

Includes bibliographical references and indexes.

Pt. 1 Foundations of Business Communication Ch. 1 Understanding Business Communication Ch. 2 Communicating Successfully in an Organization Pt. 2 The Writing Process Ch. 3 Planning Business Messages Ch. 4 Organizing and Composing Business Messages Ch. 5 Revising Business Messages Pt. 3 Letters, Memos, and Other Brief Messages Ch. 6 Writing Direct Requests Ch. 7 Writing Routine, Good-News, and Goodwill Messages Ch. 8 Writing Bad-News Messages Ch. 9 Writing Persuasive Messages Pt. 4 Reports and Proposals Ch. 10 Writing Short Reports Ch. 11 Planning Long Reports Ch. 12 Writing Long Reports Pt. 5 Employment Messages Ch. 13 Writing Resumes and Application Letters Ch. 14 Interviewing for Employment and Following Up Pt. 6 Oral Communication Ch. 15 Listening, Interviewing, and Conducting Meetings Ch. 16 Giving Speeches and Oral Presentations Pt. 7 Special Types of Business Communication Ch. 17 Intercultural Business Communication Ch. 18 Business Communication Technology Appendix A: Fundamentals of Grammar and Usage Appendix B: Format and Layout of Business Documents Appendix C: Documentation of Report Sources Appendix D: Correction Symbols References Indexes

ISBN: 0070068674

LCCN: 92033421 //r95

Subjects--Topical Terms:
Business communication--Case studies.--United States--Case studies.

LC Class. No.: HF5718.2.U6 / T45 1993