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Eiseman, Leatrice.

Color : messages and meanings : a Pantone color resource / Leatrice Eiseman. - 144 pages : color illustrations ; 24 x 28 cm. - A Pantone color resource. .

Includes index.

Color families : Red Orange Yellow Brown Blue Green Purple Neutrals White Black --Color in the marketplace : About advertising For brand image and identity In packaging At point of purchase and displace On visual presentations --Spinning the color wheel --The rank order of color : Dominant, subordinate, accent Defining the message Cues for color combinations --Creating moods with color combinations --Trends: the future is not what it used to be : Guidelines for spotting trends --Color conversions : ink color formulas for printing.

Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.

ISBN: 0971401063 9780971401068

Subjects--Topical Terms:
Commercial art.
Color in advertising.
Color in marketing.
Color--Psychological aspects.

LC Class. No.: BF789.C7 / E57 2006