Normal görünüm MARC görünümü ISBD görünümü

Management in marketing channels / Donald J. Bowersox [and others]. - viii, 390 pages : illustrations ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .

Includes index.

Bibliography: pages 369-383.

ISBN: 0070067406

Subjects--Topical Terms:
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.125 / .M5 1980