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Burton, Rosemary

Travel geography / Rosemary Burton. - Second edition - xii, 514 pages : illustrations ; 25 cm.

Includes index.

1. Introduction to Tour Operating 2. The Development of Tour Operating as a Business 3. Putting the Package Together 4. The Tour Operator's Products 5. Preparing the Brochure 6. Reservations and Administration 7. Overseas Operations 8. Financial Matters 9. Marketing for Tour Operators 10. Law for Tour Operators 11. Tour Operating in its Environment.

ISBN: 0582315581

Subjects--Topical Terms:
Travel.
Tourism.

LC Class. No.: G155.A1 / B876 1997