Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill, Jr. - 2nd ed. - xxi, 837 pages : illustrations ; 27 cm.
One "statistics command summary" chart inserted.
Includes bibliographical references and index.
0030540178
91008862
Marketing research.
HF5415.2 / .C49 1992
Basic marketing research / Gilbert A. Churchill, Jr. - 2nd ed. - xxi, 837 pages : illustrations ; 27 cm.
One "statistics command summary" chart inserted.
Includes bibliographical references and index.
0030540178
91008862
Marketing research.
HF5415.2 / .C49 1992
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