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Business marketing management : an organizational approach /

Haas, Robert W.

Business marketing management : an organizational approach / Robert W. Haas. - 5th ed. - xi, 899 pages : illustrations, map ; 24 cm. - The Kent series in marketing . - Kent series in marketing .

Rev. edition of: Industrial marketing management. c1989.

Includes bibliographical references and indexes.

ISBN: 0534929761

Subjects--Topical Terms:
Industrial marketing--Management.
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H2713 1992

Dewey Class. No.:

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