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Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - xix, 488 pages : illustrations ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .
Includes bibliographical references (pages 458-459) and index.
0070067570
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
HF5415.129 / .B68 1992
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - xix, 488 pages : illustrations ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .
Includes bibliographical references (pages 458-459) and index.
0070067570
Marketing channels--Management.
Business logistics.
Physical distribution of goods.
HF5415.129 / .B68 1992
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