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Basic marketing : a global-managerial approach /

Perreault, William D., Jr.

Basic marketing : a global-managerial approach / Stanley J Shapiro, , William D. Perreault, Jr., E. Jerome McCarthy. - Ninth Canadian edition - 1 volume (various pagings) : col. illustrations, color maps ; 27 cm.

E. Jerome McCarthy listed first on 1st-7th Canadian editions.

Includes bibliographical references and indexes.

ISBN: 0075605368 9780075605362

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1999

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