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Services marketing : text, cases and readings /

Lovelock, Christopher H

Services marketing : text, cases and readings / Christopher H. Lovelock - xiv, 492 pages : illustrations ; 25 cm - Prentice-Hall series in marketing . - Prentice-Hall series in marketing .

Includes bibliographical references

ISBN: 0138067864

LCCN: 83000555

Subjects--Topical Terms:
Marketing
Professions--Marketing
Service industries

LC Class. No.: HF5415.122 / .L68 1984

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