Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Consumer behavior and marketing action /

Assael, Henry

Consumer behavior and marketing action / Henry Assael - 3rd ed - xix, 700 pages, [8] pages of plates : illustrations (some color) ; 25 cm

Includes bibliographies and indexes

0534075304

86021336


Consumers
Motivation research (Marketing)

HF5415.3 / .A83 1987

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