Consumer behavior and marketing action /
Assael, Henry
Consumer behavior and marketing action / Henry Assael - 3rd ed - xix, 700 pages, [8] pages of plates : illustrations (some color) ; 25 cm
Includes bibliographies and indexes
0534075304
86021336
Consumers
Motivation research (Marketing)
HF5415.3 / .A83 1987
Consumer behavior and marketing action / Henry Assael - 3rd ed - xix, 700 pages, [8] pages of plates : illustrations (some color) ; 25 cm
Includes bibliographies and indexes
0534075304
86021336
Consumers
Motivation research (Marketing)
HF5415.3 / .A83 1987
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