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Marketing in the tourism industry : the promotion of destination regions / edited by Brian Goodall and Gregory Ashworth - 244 pages ; 23 cm

These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom

Includes bibliographies and index

ISBN: 0415045452

Subjects--Topical Terms:
Tourism--Marketing

LC Class. No.: G155.A1 / M326 1988