MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01465nam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
71111 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260223124030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
00809s1997 tu ||||| |||| 00| | tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
975358041X |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BAUN |
| Language of cataloging |
eng |
| Transcribing agency |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
tur |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.G65 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Göksel, Ahmet Bülent. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pazarlama iletişimi açısından halkla ilişkiler ve reklam |
| Statement of responsibility, etc |
Ahmet Bülent Göksel ; Füsun Kocabaş, Müge Elden. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Yayınevi Yayıncılık, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
205 pages ; |
| Dimensions |
20 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Pazarlama ve pazarlama iletişimi: Pazarlama kavramı, tutundurma, iletişim sistemi, iletişim süreci, amaçlar ve planlama |
| -- |
-- Pazarlama iletişimi yoluyla hedef kitlenin tutum ve davranışlarını etkilemek: İkna edici iletişim, tutum kavramı |
| -- |
-- Pazarlama iletişimi bütünü içinde halkla ilişkiler: Halkla ilişkiler kavramı ve ikna, halkla ilişkiler stratejileri |
| -- |
-- Pazarlama iletişimi öğesi olarak reklam: Reklam kavramı, ikna edici bir süreç olarak reklam, reklam stratejileri. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
1624 |
|
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
4886 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elden., Müge |
| Relator term |
Author |
| 9 (RLIN) |
27035 |
|
|---|
| Personal name |
Kocabaş, Füsun |
| Relator term |
Author |
| 9 (RLIN) |
52839 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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