MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
01015camIa2200325 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
EK104 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20251203101303.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
| fixed length control field |
cr aa aaaaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
s2001 o e |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0470848049 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
BAUN |
| Language of cataloging |
eng |
| Transcribing agency |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF1416 |
| Item number |
M345 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
McAuley, Andrew |
| 9 (RLIN) |
101355 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
| Title |
International marketing consuming globally, thinking locally |
| Statement of responsibility, etc |
Andrew McAuley |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Chichester: |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
1 online resource (337 pages) |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media Type Term |
computer |
| Media Type Code |
computer |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier Type Term |
online resource |
| Carrier Type Code |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
| File type |
data file |
| Source |
rda |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Export marketing |
| 9 (RLIN) |
28205 |
|
| Topical term or geographic name as entry element |
International economic relations |
| 9 (RLIN) |
2632 |
|
| Topical term or geographic name as entry element |
Globalization |
| 9 (RLIN) |
2798 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
| Uniform Resource Identifier |
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=79000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Elektronik Kitap |