Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

The Fundamentals and practice of marketing (Kayıt no. 12298)

MARC ayrıntıları
000 -LEADER
fixed length control field 00982camIa2200325 i 4500
001 - CONTROL NUMBER
control field EK121
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203102641.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr aa aaaaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2002 o eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0585462836
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number W5476 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John
9 (RLIN) 101417
Relator term Author
245 14 - TITLE STATEMENT
Title The Fundamentals and practice of marketing
Statement of responsibility, etc John Wilmshurst; Adrian Mackay
250 ## - EDITION STATEMENT
Edition statement 4.ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford:
Name of producer, publisher, distributor, manufacturer Butterworth-Heinemann,
Date of production, publication, distribution, manufacture, or copyright notice 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (376 pages)
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term computer
Media Type Code computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term online resource
Carrier Type Code volume
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 1624
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mackay, Adrian
9 (RLIN) 101418
Relator term Author
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=86147
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Elektronik Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Çevrimiçi Kaynak Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Dijital içerik 27/05/2016 Satın Alma 255.07.02.01.06- E-KİTAP EK121 27/05/2016 27/05/2016 Elektronik Kitap
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