MARC ayrıntıları
| 000 -LEADER |
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| fixed length control field |
02882cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
960 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260210111759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
880427s1989 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
88015137 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0133572609 |
|
|---|
| International Standard Book Number |
9780133572605 |
|
|---|
| International Standard Book Number |
9780133572452 |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
ZBWT00184847 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
FPT |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
LVB |
| -- |
YDXCP |
| -- |
AU@ |
| -- |
DEBBG |
| -- |
EXW |
| -- |
OCLCQ |
| -- |
ZWZ |
| -- |
CHRRO |
| -- |
GBVCP |
| -- |
OCLCF |
| -- |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1009.5 |
| Item number |
.K39 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 9 (RLIN) |
89748 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Warren J. Keegan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Englewood Cliffs, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1989] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 783 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Prentice-Hall series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. edition of: Multinational marketing management. 3rd edition c1984. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
-- Marketing: A Universal Discipline |
| -- |
--The Three Principles of Marketing |
| -- |
--Global Marketing: What It Is and What It Is No |
| -- |
t--The Importance of Global Marketing |
| -- |
--Management Orientations |
| -- |
--Driving and Restraining Forces Affecting Global Integration and Global Marketing |
| -- |
--The 18 Guiding Principles of the Marketing Company |
| -- |
--Which Company Is Transnational? |
| -- |
--The Global Marketing Environmen |
| -- |
t--The Global Economic Environmen |
| -- |
t--The World Economy--An Overview |
| -- |
--Economic Systems |
| -- |
--Stages of Market Developmen |
| -- |
t--Stages of Economic Developmen |
| -- |
t--Income and Purchasing Power Parity Around the Globe |
| -- |
--The Location of Population |
| -- |
--Marketing and Economic Developmen |
| -- |
t--Balance of Payments |
| -- |
--Trade Patterns |
| -- |
--International Trade Alliances |
| -- |
--The World Trade Organization and GATT |
| -- |
--Regional Economic Organizations |
| -- |
--Social and Cultural Environmen |
| -- |
t--Basic Aspects of Society and Culture |
| -- |
--Analytical Approaches to Cultural Factors |
| -- |
--Social and Cultural Environments: Impact on Marketing Industrial Products |
| -- |
--Social and Cultural Environments: Impact on Marketing Consumer Products |
| -- |
--Cross-Cultural Complications and Suggested Solutions |
| -- |
--The Political, Legal, and Regulatory Environments of Global Marketing |
| -- |
--The Political Environmen |
| -- |
t--International Law |
| -- |
--Sidestepping Legal Problems: Important Business Issues |
| -- |
--Conflict Resolution, Dispute Settlement, and Litigation |
| -- |
--The Regulatory Environmen |
| -- |
t--Ethical Issues |
| -- |
--Euro Disney (A) |
| -- |
--Euro Disney (B) |
| -- |
--Coca-Cola: Universal Appeal? |
| -- |
--The Education of an Expat. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
52841 |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
108657 |
| Uniform title |
Prentice-Hall series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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