MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
02218nam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24847636 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260210112030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950110s1992 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
91042207 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB91-68699 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077074297 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
WSU |
| -- |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.C48 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chisnall, Peter M. |
| 9 (RLIN) |
84234 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc |
Peter M. Chisnall. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1992. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 384 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 1 General Introduction |
| -- |
1 Nature and Scope of Marketing Research |
| -- |
Part 2 Basic Techniques |
| -- |
2 Methodologies of Marketing Research |
| -- |
3 Introduction to Sampling |
| -- |
4 Types of Sampling |
| -- |
5 Questionnaires |
| -- |
6 Interviewing |
| -- |
7 Qualitative Research and Attitude Research |
| -- |
Part 3 Specific Research Applications |
| -- |
8 Continuous Marketing Research |
| -- |
9 Test Marketing |
| -- |
10 Advertising Research |
| -- |
11 Business to Business Research |
| -- |
12 International Marketing Research |
| -- |
Part 4 Data Handling and Interpretation |
| -- |
13 Final Stages of the Survey |
| -- |
Appendix 1 Sources of Secondary Data |
| -- |
Appendix 2 Case Studies |
| -- |
1 How Tesco keeps the Customer Satisfied |
| -- |
2 Music Making in Britain |
| -- |
3 Qualitative Research in Ethnic Minority Communities in Britain |
| -- |
4 Mystery Shoppings Contribution to London Underground Investment Decisions |
| -- |
5 Market Research and Water Supply |
| -- |
6 Art Sponsorship: The Tate Gallery |
| -- |
7 Achieving Prestige Status: Audi's successful strategy |
| -- |
8 Regenerating a traditional family-based product |
| -- |
9 Cultural values and Asian markets |
| -- |
10 Perspectives on older consumers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
7613 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
85087 |
| Uniform title |
McGraw-Hill series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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