Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Advertising and Promotion Management/ (Kayıt no. 1444)

MARC ayrıntıları
000 -LEADER
fixed length control field 02072nam a2200325 i 4500
001 - CONTROL NUMBER
control field 73
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260210141755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950110s1987 nyua 00100#eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070539073
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .R65 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John N.
9 (RLIN) 104157
Relator term Author
245 10 - TITLE STATEMENT
Title Advertising and Promotion Management/
Statement of responsibility, etc John. N. Rossiter.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice 1987.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 649 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement McGraw-Hill Series in Marketing
500 ## - GENERAL NOTE
General note Includes index.
505 00 - FORMATTED CONTENTS NOTE
Title Part 1:
-- AC&P and marketing objectives; advertising communications and promotion; marketing objectives and budget.
-- Part 2:
-- target audience action objectives; target audience selection and action objectives; behavioral sequence model for specific targeting.
-- Part 3:
-- communication objectives and positioning; communication objectives; choosing a positioning strategy.
-- Part 4:
-- creative strategy; the creative idea; creative execution tactics - branding and low-involvement persuasion; creative execution tactics - high involvement persuasion; attention and structure of ads.
-- Part 5:
-- integrated communication strategy; corporate advertising communications; manufacturer's promotions; retailer's promotions; direct marketing promotions.
-- Part 6:
-- media strategy; advertising and IMC media selection; media strategy - the reach pattern and effective frequency; media plan implementation.
-- Part 7:
-- advertising research and evaluation; advertising strategy research; concept development research MJTs and ad testing; campaign tracking and evaluation.
-- Appendix: advertising communications and promotion plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 531
Topical term or geographic name as entry element Advertising management.
9 (RLIN) 98516
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry
9 (RLIN) 93194
Relator term Author
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 85087
Uniform title McGraw-Hill series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 10/01/1995 200.50 HF5821 .R65 1987 000073 22/12/2015 11/01/2015 Kitap
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