Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Yeni ikonalar? : (Kayıt no. 1445)

MARC ayrıntıları
000 -LEADER
fixed length control field 01263nam a2200349 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981022s1996 tu a 000 0#tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9753632983
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.T42
Item number R8819 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rutherford, Paul.
240 14 - UNIFORM TITLE
Uniform title The new icons? : the art of television advertising.
245 10 - TITLE STATEMENT
Title Yeni ikonalar? :
Remainder of title televizyonda reklam sanatı /
Statement of responsibility, etc Paul Rutherford ; çeviren Mustafa K. Gerçeker.
246 3# - VARYING FORM OF TITLE
Title proper/short title Televizyonda reklam sanatı.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Yapı Kredi Yayınları,
Date of production, publication, distribution, manufacture, or copyright notice 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 304 pages :
Other physical details illustrations ;
Dimensions 20 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent.
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia.
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier.
490 1# - SERIES STATEMENT
Series statement Yapı Kredi Yayınları.
-- İletişim ;
Volume number/sequential designation 4.
500 ## - GENERAL NOTE
General note Original title: The new icons? : the art of television advertising.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gerçeker, Mustafa K.
710 2# - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 102167
Corporate name or jurisdiction name as entry element Yapı Kredi Yayınları (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 525
Uniform title Yapı Kredi yayınları.
9 (RLIN) 110803
Uniform title Yapı Kredi yayınları.
Name of part/section of a work İletişim dizisi ;
Volume number/sequential designation 4.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 4042
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 22/10/1998 1.50 3 1 HF6146.T42 R8819 1996 004042 12/12/2023 16/11/2023 11/01/2015 Kitap
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