Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Başarılı ambalaj başarılı pazarlama = (Kayıt no. 15778)

MARC ayrıntıları
000 -LEADER
fixed length control field 01161nam a2200337 i 4500
001 - CONTROL NUMBER
control field 18403
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260202161253.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090130s2003 tu a 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9758296647
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
-- eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5770
Item number .M4619 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Meyers, Herbert M.
9 (RLIN) 91440
Relator term Author
245 10 - TITLE STATEMENT
Title Başarılı ambalaj başarılı pazarlama =
Remainder of title The marketer's guide to successful package design /
Statement of responsibility, etc Herbert M. Meyers, Murray J. Lubliner ; çeviren Zehra Üsdiken.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul:
Name of producer, publisher, distributor, manufacturer Rota,
Date of production, publication, distribution, manufacture, or copyright notice 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 287 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
500 ## - GENERAL NOTE
General note Includes glossary (pages [263]-270)
General note Translation of : The marketer's guide to successful package design.
General note Cover title: " Faydalı Marketing Kitapları "
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1624
Topical term or geographic name as entry element Packing.
Topical term or geographic name as entry element Packing
General subdivision Design.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lubliner, Murray J.
Relator term Author
Personal name Üsdiken, Zehra
Relator term Translator
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 16/11/2006 15.68 4 7 HF5770 .M4619 2004 018403 27/06/2018 20/04/2018 11/01/2015 Kitap
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