Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Bütünleşik pazarlama iletişimi (ROI) ölçümleme süreci / (Kayıt no. 18985)

MARC ayrıntıları
000 -LEADER
fixed length control field 01085nam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080118s2006 tu a b 00010 tur
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9755918760
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .Y87 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yurdakul, Nilay Başok.
245 10 - TITLE STATEMENT
Title Bütünleşik pazarlama iletişimi (ROI) ölçümleme süreci /
Statement of responsibility, etc Nilay Başok Yurdakul.
246 30 - VARYING FORM OF TITLE
Title proper/short title (ROI) ölçümleme süreci.
250 ## - EDITION STATEMENT
Edition statement 1. basım.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ankara :
Name of producer, publisher, distributor, manufacturer Nobel Yayın Dağıtım,
Date of production, publication, distribution, manufacture, or copyright notice 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 327 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Nobel ;
Volume number/sequential designation yayın no. 891.
Series statement İletişim yayınları dizisi ;
Volume number/sequential designation 20.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Biblography: pages 321-327.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 446
Uniform title Nobel Yayın Dağıtım (Yayınları) ;
Volume number/sequential designation 891.
9 (RLIN) 108919
Uniform title Nobel Yayın Dağıtım (Yayınları).
Name of part/section of a work İletişim yayınları dizisi ;
Volume number/sequential designation 20.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 21741
Numeration satın
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 01/12/2008 Satın Alma 9.59 255.07.02.01.06- HF5415.123 .Y87 2006 021741 22/12/2015 11/01/2015 Kitap
Bizi Sosyal Medyada Takip Edin