Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Hizmet pazarlaması: (Kayıt no. 19690)

MARC ayrıntıları
000 -LEADER
fixed length control field 01136nam a2200313 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080630s2004 tu 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9752953735
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .Y574 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yüksel-Mermod, Aslı
245 10 - TITLE STATEMENT
Title Hizmet pazarlaması:
Remainder of title (turizm pazarlaması-bankacılık pazarlaması) ) /
Statement of responsibility, etc Aslı Yüksel-Mermod, Ülkü Yüksel.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul:
Name of producer, publisher, distributor, manufacturer Beta Basım Yayım Dağıtım,
Date of production, publication, distribution, manufacture, or copyright notice 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 333 pages :
Other physical details illustrations, tables ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Yayın No ;
Volume number/sequential designation 1491.
Series statement İşletme Ekonomi Dizisi ;
Volume number/sequential designation 142
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bbiliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Service marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yüksel, Ülkü
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 299
Uniform title Beta Basım Yayım Dağıtım (Yayınları) ;
Volume number/sequential designation 1491.
9 (RLIN) 8336
Uniform title Beta Basım Yayım Dağıtım (Yayınları).
Name of part/section of a work İşletme Ekonomi dizisi ;
Volume number/sequential designation 142.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 23864
Numeration satın
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 18/02/2009 Satın Alma 13.07 255.07.02.01.06- 4 1 HD9980.5 .Y574 2004 023864 31/12/2024 03/12/2024 11/01/2015 Kitap
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