Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Reklam kampanyaları ve medya planlaması/ (Kayıt no. 21807)

MARC ayrıntıları
000 -LEADER
fixed length control field 01042nam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141009s1993 tu 0 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9752099
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .G561 1993
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Göksel, Ahmed Bülend.
245 10 - TITLE STATEMENT
Title Reklam kampanyaları ve medya planlaması/
Statement of responsibility, etc Ahmet Bülend Göksel, Belma Güneri.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İzmir:
Name of producer, publisher, distributor, manufacturer Ege Üniversitesi Basımevi,
Date of production, publication, distribution, manufacture, or copyright notice 1993.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 146 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Ege Üniversitesi İletişim Fakültesi Yayınları ;
Volume number/sequential designation no.2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Advertising media planning.
Topical term or geographic name as entry element Mass media
General subdivision Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Güneri, Belma.
710 2# - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 7198
Corporate name or jurisdiction name as entry element Ege Üniversitesi.
9 (RLIN) 14711
Corporate name or jurisdiction name as entry element Ege Üniversitesi.
Subordinate unit İletişim Fakültesi.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 97964
Uniform title Ege Üniversitesi.
Name of part/section of a work İletişim Fakültesi yayınları ;
Volume number/sequential designation 2
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 26151
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 14/10/2009 4.32 3 1 HF5837 .G561 1993 026151 31/12/2024 24/12/2024 11/01/2015 Kitap
Bizi Sosyal Medyada Takip Edin