Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Lider markalar ve düşük fiyat rekabeti / (Kayıt no. 25841)

MARC ayrıntıları
000 -LEADER
fixed length control field 01543nam a2200385 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110103s2010 tu 000 00tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789944888868
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .R93 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryans, Adrian B.,
Dates associated with a name 1945-
240 10 - UNIFORM TITLE
Uniform title Beating low cost competition : how premium brands can respond to cut-price rivals.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Lider markalar ve düşük fiyat rekabeti /
Statement of responsibility, etc Adrian B. Ryans ; çeviren Ümit Şensoy.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Türkiye İş Bankası Kültür Yayınları,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 312 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Türkiye İş Bankası Kültür Yayınları ;
Volume number/sequential designation Genel Yayın: 1919.
Series statement İş Yönetimi.
500 ## - GENERAL NOTE
General note Original title: Beating low cost competition : how premium brands can respond to cut-price rivals.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
Topical term or geographic name as entry element Price cutting.
Topical term or geographic name as entry element Brand choice.
Topical term or geographic name as entry element Brand name products.
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Şensoy, Ümit.
710 2# - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 111493
Corporate name or jurisdiction name as entry element Türkiye İş Bankası.
Subordinate unit Kültür Yayınları.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 54567
Uniform title Türkiye İş Bankası Kültür Yayınları.
Name of part/section of a work İş yönetimi dizisi.
Uniform title Türkiye İş Bankası Kültür Yayınları ;
Volume number/sequential designation 1919.
9 (RLIN) 111492
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 29785
Numeration satın
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 04/01/2011 Satın Alma 19.44 255.07.02.01.06- HF5415.15 .R93 2010 029785 22/12/2015 11/01/2015 Kitap
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