MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
02325nam a2200325 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100729t20112011nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010032042 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071743020 |
| Qualifying information |
alk. paper |
|
|---|
| International Standard Book Number |
0071743022 |
| Qualifying information |
alk. paper |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
UKM |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
UtOrBLW |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.V367 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varnali, Kaan |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mobile marketing : |
| Remainder of title |
fundamentals and strategy / |
| Statement of responsibility, etc |
Kaan Varnali, Aysegul Toker, Cengiz Yilmaz |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 163 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Contents |
| -- |
Foreword |
| -- |
Acknowledgments |
| -- |
1.Defining Mobile Marketing |
| -- |
The Mobile Revolution |
| -- |
What Is Mobile Marketing? |
| -- |
Use of Mobile Technologies within the Customer-Company Interface |
| -- |
Short Message Service (SMS) |
| -- |
Enhanced Messaging Service (EMS) |
| -- |
Multimedia Messaging Service (MMS) |
| -- |
The Mobile Internet |
| -- |
Interactive Voice Response (IVR) |
| -- |
Ringback Tone (RBT) |
| -- |
Mobile Games |
| -- |
Mobile Payments |
| -- |
Location-Based Services |
| -- |
Mobile TV |
| -- |
Mobile Tagging |
| -- |
Embedded Mobile Devices |
| -- |
Other Marketing-Related Uses of Mobile Technologies |
| -- |
Mobile Social Networking |
| -- |
2.Unique Value Propositions |
| -- |
The Difference of the Mobile Medium |
| -- |
Theories That Mobile Consumer Research Dwells On |
| -- |
Codes of Conduct |
| -- |
Consumer Privacy |
| -- |
Permission |
| -- |
Handling of Adult Content |
| -- |
Marketing to Children |
| -- |
Players in the Mobile Value Chain |
| -- |
Revenue and Business Models |
| -- |
3.A Consumer-Centric Model for Mobile Marketing |
| -- |
Overview of the M-Marketing Process |
| -- |
Personalization/Targeting Process |
| -- |
Individual-Based Data |
| -- |
Social Networks-Based Data |
| -- |
Facilitators |
| -- |
The Consumers' Black Box |
| -- |
Consumer Attention |
| -- |
Consumer Response |
| -- |
4.The Future of Mobile Marketing |
| -- |
Future Prospects |
| -- |
Concluding Remarks |
| -- |
Appendix: The Turkish GSM Market |
| -- |
Additional Cases |
| -- |
References |
| -- |
Other Related Scholarly Sources |
| -- |
Related Web Sites |
| -- |
Glossary |
| -- |
Index |
| -- |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Toker, Aysegul |
|
|---|
| Personal name |
Yilmaz, Cengiz |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal Name |
30703 |
|
|---|
| Numeration |
bağış |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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