MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01309nam a2200301 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121212s2001 tu b 00000 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
975540001X |
|
|---|
| International Standard Book Number |
9789755400013 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BAUN |
| Language of cataloging |
eng |
| Transcribing agency |
BAUN |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.B485 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Essentials of marketing. |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pazarlama ilkeleri / |
| Statement of responsibility, etc |
Jim Blythe; Türkçesi Yavuz Odabaşı. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Bilim Teknik Yayınevi, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 320 pages; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original title: Essentials of marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bbiliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
-- Pazarlamacılar ne yaparlar? |
| -- |
-- Pazarlama çevresi |
| -- |
-- Tüketici ve endüstriyel satın alıcı davranışları |
| -- |
-- Bölümleme, hedefleme ve konumlandırma |
| -- |
-- Pazar araştırması |
| -- |
-- Ürün, marka ve ambalaj |
| -- |
-- Fiyatlama stratejileri |
| -- |
-- Dağıtım |
| -- |
-- Pazarlama iletişimleri ve tutundurma araçları |
| -- |
-- Pazarlama planı, uygulama ve kontrol |
| -- |
-- Uluslararası pazarlama |
| -- |
-- Sürdürülebilir pazarlama. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Odabaşı, Yavuz. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal Name |
34221 |
|
|---|
| Numeration |
satın |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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