Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Marka girişimi : (Kayıt no. 33138)

MARC ayrıntıları
000 -LEADER
fixed length control field 01426nam a2200325 i 4500
001 - CONTROL NUMBER
control field 35930
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260220162450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140429s2011 tu a b 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786055467074
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency GAZIU
Language of cataloging eng
Transcribing agency GAZIU
Modifying agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .H3819 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hatch, Mary Jo.
9 (RLIN) 25973
240 10 - UNIFORM TITLE
Uniform title Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Marka girişimi :
Remainder of title kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri /
Statement of responsibility, etc Mary Jo Hatch, Majken Schultz ; önsöz, Wally Olins ; çeviri ekibi, Deniz Arı [and others.] ; çeviri yardımcıları, Aykun Taşdöner, Bahadır Ural.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Brandage,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 245 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Yayın no ;
Volume number/sequential designation 4.
500 ## - GENERAL NOTE
General note Original title: Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
9 (RLIN) 998
Topical term or geographic name as entry element Corporate culture
9 (RLIN) 1342
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 550
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schultz, Majken.
9 (RLIN) 25994
Relator term Translator
Personal name Arı, Deniz.
9 (RLIN) 25594
Relator term Translator
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Inventory number Copy number
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 29/04/2014 Bağış 12.25 1 HD59.2 .H3819 2011 035930 19/04/2016 31/03/2016 11/01/2015 Kitap    
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 20/02/2026 Bağış     HD59.2 .H3819 2011 071120 20/02/2026   20/02/2026 Kitap 255.07.02.01.06- k.1
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