Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Bir marka adı yaratmak / (Kayıt no. 33183)

MARC ayrıntıları
000 -LEADER
fixed length control field 01370nam a2200373 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140429s2011 tu m b b000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786055467043
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number R519 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rivkin, Steve,
Dates associated with a name 1947-
240 14 - UNIFORM TITLE
Uniform title The making of a name : the inside story of the brands we buy.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Bir marka adı yaratmak /
Statement of responsibility, etc Steve Rivkin, Fraser Sutherland ; çeviri ekibi Uğur Mehter, Deniz Arı.
250 ## - EDITION STATEMENT
Edition statement 1. baskı.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer İstanbul Ticaret Odası,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 330 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement İstanbul Ticaret Odası yayınları ;
Volume number/sequential designation yayın no. 6.
500 ## - GENERAL NOTE
General note Original title: The making of a name : the inside story of the brands we buy.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bbiliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sutherland, Fraser.
Personal name Mehter, Uğur.
Personal name Arı, Deniz.
710 2# - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 3086
Corporate name or jurisdiction name as entry element İstanbul Ticaret Odası.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 4044
Uniform title İstanbul Ticaret Odası yayınları ;
Volume number/sequential designation 6.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.ito.org.tr/itoyayin/0025992.pdf
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 35914
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 30/04/2014 Bağış 16.50 255.07.02.01.06- 6 6 HD69.B7 R519 2011 035914 10/03/2020 30/01/2020 11/01/2015 Kitap
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