Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Tüketici davranışı ve pazarlama stratejileri : (Kayıt no. 36004)

MARC ayrıntıları
000 -LEADER
fixed length control field 01067cam a2200313 i 4500
001 - CONTROL NUMBER
control field 38102
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121112s2012 tu m b00000 tur
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789750218859
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .K6 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Koç, Erdoğan,
Dates associated with a name 1965-
9 (RLIN) 27777
Relator term Author
245 10 - TITLE STATEMENT
Title Tüketici davranışı ve pazarlama stratejileri :
Remainder of title Global ve yerel yaklaşım /
Statement of responsibility, etc Erdoğan Koç.
250 ## - EDITION STATEMENT
Edition statement Genişletilmiş ve Güncellenmiş 4. baskı.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ankara :
Name of producer, publisher, distributor, manufacturer Seçkin,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 446 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Seçkin işletme & finans ;
Volume number/sequential designation no.8.
500 ## - GENERAL NOTE
General note Pazarlama ve tüketici davranışı kavramlarının İngilizceleriyle.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: pages 429-443.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 7301
Topical term or geographic name as entry element Marketing
9 (RLIN) 1624
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 108507
Uniform title Seçkin Yayıncılık (Yayınları).
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
Bağışlayan Kurumiçi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 06/07/2015 Bağış 44.60 255.07.02.01.06- 6 HF5415.32 .K6 2012 038102 06/11/2025 30/09/2025 06/07/2015 Kitap
Bizi Sosyal Medyada Takip Edin