MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
01448cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
038540 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20240114201306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
151203t20142013tu o b b000 0 tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9786055090623 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
BD8929791 |
|
| System control number |
(OCoLC)798060368 |
| 040 ## - CATALOGING SOURCE |
| Modifying agency |
BAU |
| Original cataloging agency |
ISIKU |
| Language of cataloging |
tur |
| Transcribing agency |
ISIKU |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAU_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.153 |
| Item number |
.B474 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Berger, Jonah. |
| 245 10 - TITLE STATEMENT |
| Title |
Contagious : |
| Remainder of title |
bir ürünü veya fikri popüler yapan nedir? / |
| Statement of responsibility, etc |
Jonah Berger ; çeviren Günseli Aksoy ; editör Utku Umut Bulsun |
| 246 30 - VARYING FORM OF TITLE |
| Title proper/short title |
Bir ürünü veya fikri popüler yapan nedir? |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Türk Hava Yolları Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
224 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references (pages 205-224). |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
New products. |
|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Management |
|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Planning. |
|
| Topical term or geographic name as entry element |
Consumer behavior. |
|
| Topical term or geographic name as entry element |
Popularity |
| General subdivision |
Economic aspects. |
|
| Topical term or geographic name as entry element |
Consumer Satisfaction. |
|
| Topical term or geographic name as entry element |
Choice Behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Aksoy, Günseli. |
| Relator code |
trl. |
|
| Personal name |
Bulsun, Utku Umut. |
| Relator code |
edt. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
| Bağışlayan |
Türk Hava Yolları |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |