Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Ürün yerleştirme / (Kayıt no. 37478)

MARC ayrıntıları
000 -LEADER
fixed length control field 01719nam a2200337 i 4500
001 - CONTROL NUMBER
control field 39881
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151005s20152015tu a b 001 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786051339733
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BGZ
Language of cataloging eng
Transcribing agency BGZ
Modifying agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.P78
Item number G87 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gürel, Emet.
9 (RLIN) 51630
Relator term Author
245 10 - TITLE STATEMENT
Title Ürün yerleştirme /
Statement of responsibility, etc Prof. Dr. Emet Gürel, Dr. Jale Alem.
250 ## - EDITION STATEMENT
Edition statement İkinci basım, Eylül 2015.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ankara :
Name of producer, publisher, distributor, manufacturer Nobel Akademik Yayıncılık Eğitim Danışmanlık Tic. Ltd. Şti.,
Date of production, publication, distribution, manufacture, or copyright notice 2015, ©2015.
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent vi, 93 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent
Content Type Code txt
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia
Media Type Code unmediated
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Yayın no ;
Volume number/sequential designation 1068.
Series statement İletişim no ;
Volume number/sequential designation 040
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 87-92) and index.
505 00 - FORMATTED CONTENTS NOTE
Title Bölüm 1: Pazarlama İletişiminde Yeni ve Güncel Bir Uygulama: Ürün Yerleştirme
-- Bölüm 2: Kurgusal Ürün Yerleştirme
-- Bölüm 3: Çizgi Dizi Simpsonlar’da Yer Alan Kurgusal Ürün Yerleştirme Uygulamalarının İçerik Analizi Yöntemiyle İncelenmesi
-- Bölüm 4: Fütüristik Ürün Yerleştirme
-- Kaynakça
-- Dizin
-- Bibliyografya: Türkiye’de Ürün Yerleştirme İle İlgili Gerçekleştirilmiş Akademik Çalışmalar
-- Yazarlar Hakkında
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product placement in mass media.
9 (RLIN) 23868
Topical term or geographic name as entry element Advertising.
9 (RLIN) 531
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Alem, Jale.
9 (RLIN) 24624
Relator term Author
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 23679
Uniform title Nobel Akademik Yayıncılık (Yayınları) ;
Volume number/sequential designation 1068.
9 (RLIN) 41152
Uniform title Nobel Akademik Yayıncılık (Yayınları).
Name of part/section of a work İletişim-halkla ilişkiler dizisi ;
Volume number/sequential designation 40.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 03/05/2016 Satın Alma 9.72 255.07.02.01.06- 2 1 HF6146.P78 G87 2015 039881 11/01/2024 28/12/2023 03/05/2016 Kitap
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