Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

İkiyüzlü pazarlama : (Kayıt no. 40223)

MARC ayrıntıları
000 -LEADER
fixed length control field 01289nam a2200289 i 4500
001 - CONTROL NUMBER
control field 41792
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160607s2016 tu tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786053336181
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .T67 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Torlak, Ömer
245 10 - TITLE STATEMENT
Title İkiyüzlü pazarlama :
Remainder of title değer değişimini değersizleştirmek /
Statement of responsibility, etc Ömer Torlak
250 ## - EDITION STATEMENT
Edition statement 1. baskı Mayıs 2016.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul:
Name of producer, publisher, distributor, manufacturer Beta Basım Yayım Dağıtım,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 256 pages ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Beta ;
Volume number/sequential designation yayın no.
Series statement İşletme-ekonomi dizisi ;
Volume number/sequential designation 785.
505 ## - FORMATTED CONTENTS NOTE
Title Önsöz
-- Giriş
-- Birinci Bölüm Ikiyüzlü Pazarlamada Tüketimin Rolü
-- Ikinci Bölüm Piyasa, Işletmeler ve Ikiyüzlü Pazarlama
-- Üçüncü Bölüm Ikiyüzlü Pazarlamanin Ekonomik ve Politik Zemini
-- Dördüncü Bölüm Ikiyüzlü Pazarlama Her Yerde
-- Sonuç Yerine
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Moral and ethical aspects
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 299
Uniform title Beta Basım Yayım Dağıtım (Yayınları) ;
Volume number/sequential designation 3426.
9 (RLIN) 8336
Uniform title Beta Basım Yayım Dağıtım (Yayınları).
Name of part/section of a work İşletme Ekonomi dizisi ;
Volume number/sequential designation 785.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 22/12/2016 Satın Alma 16.80 255.07.02.01.06- 5 7 HF5415 .T67 2016 041792 30/10/2019 21/10/2019 22/12/2016 Kitap
Bizi Sosyal Medyada Takip Edin