MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
01188nam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
41628 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
140516s2012 tu b 00100 tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9786053777892 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
GAZIU |
| Language of cataloging |
eng |
| Transcribing agency |
GAZIU |
| Modifying agency |
BAUN |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
.P34 2012 |
| 245 00 - TITLE STATEMENT |
| Title |
Pazarlama stratejileri : |
| Remainder of title |
yönetsel bir yaklaşım / |
| Statement of responsibility, etc |
editörler, Ömer Torlak, Remzi Altunışık. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Gözden geçirilmiş ve genişletilmiş 2. baskı. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Beta Basım Yayım Dağıtım, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xvii,412 pages ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 490 1# - SERIES STATEMENT |
| Series statement |
Yayın no ; |
| Volume number/sequential designation |
2767. |
| Series statement |
İşletme-ekonomi dizisi ; |
| Volume number/sequential designation |
; |
| -- |
585. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
6611 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Torlak, Ömer, |
| 9 (RLIN) |
15578 |
| Dates associated with a name |
1961- |
| Relator term |
Editor |
|
| Personal name |
Altunışık, Remzi. |
| 9 (RLIN) |
15579 |
| Relator term |
Editor |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
| 9 (RLIN) |
299 |
| Uniform title |
Beta Basım Yayım Dağıtım (Yayınları) ; |
| Volume number/sequential designation |
2767. |
|
| 9 (RLIN) |
8336 |
| Uniform title |
Beta Basım Yayım Dağıtım (Yayınları). |
| Name of part/section of a work |
İşletme Ekonomi dizisi ; |
| Volume number/sequential designation |
585. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |