Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Pazarlama ilkeleri : (Kayıt no. 42489)

MARC ayrıntıları
000 -LEADER
fixed length control field 01556 am a2200313 i 4500
001 - CONTROL NUMBER
control field 43038
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100510s2014 tu d b 001 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789750230264
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency SULEY
Language of cataloging eng
Description conventions rda
Transcribing agency SULEY
Modifying agency BAUN
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .T45 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tekin, Vasfi Nadir.
245 10 - TITLE STATEMENT
Title Pazarlama ilkeleri :
Remainder of title politikalar stratejiler taktikler /
Statement of responsibility, etc Vasfi Nadir Tekin.
250 ## - EDITION STATEMENT
Edition statement Gözden geçirilmiş ve güncellenmiş 3.baskı : Eylül 2014
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ankara :
Name of producer, publisher, distributor, manufacturer Seçkin Yayıncılık,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 280 pages :
Other physical details tables ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Seçkin / İşletme & finans ;
Volume number/sequential designation 62.
500 ## - GENERAL NOTE
General note "200 örnek soru ile desteklenmiş"
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages [273]-274) and index.
505 00 - FORMATTED CONTENTS NOTE
Title Pazarlamanın temel kavramları
-- -- Pazarlamanın işlevleri ve pazarlama sistemleri
-- -- Pazarlama bilgi sistemi ve pazarlama araştırmaları
-- -- Hedef pazar
-- -- Tüketici davranışları
-- -- Ürün ve hizmet
-- -- Ürün kararları
-- -- Fiyat ve fiyatlandırma
-- -- Fiyatlandırma stratejileri yöntemleri taktikleri politikaları
-- -- Dağıtım ve dağıtım kanalları
-- -- Dağıtım kanallarında yer alan kurumlar
-- -- Fiziksel dağıtım
-- -- Tutundurma bileşimi.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 30632
Uniform title Seçkin Yayıncılık (Yayınları).
Name of part/section of a work İşletme-Finans dizisi
Volume number/sequential designation 62.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 02/05/2017 Satın Alma 24.46 255.07.02.01.06- 7 6 HF5415 .T45 2014 043038 05/11/2024 03/10/2024 02/05/2017 Kitap
Bizi Sosyal Medyada Takip Edin