Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Turizm pazarlamasında yeni yaklaşımlardan seçmeler / (Kayıt no. 43712)

MARC ayrıntıları
000 -LEADER
fixed length control field 01700nam a2200289 i 4500
001 - CONTROL NUMBER
control field 43610
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170927s2016 tu a 001 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786059440288
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number Y55 2016
245 10 - TITLE STATEMENT
Title Turizm pazarlamasında yeni yaklaşımlardan seçmeler /
Statement of responsibility, etc editrö Doç. Dr. İbrahim Yılmaz.
250 ## - EDITION STATEMENT
Edition statement 1. baskı Aralık 2016.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ankara :
Name of producer, publisher, distributor, manufacturer Detay Yayıncılık,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 214 pages :
Other physical details tables ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Detay yayınları ;
Volume number/sequential designation 774
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title İÇİNDEKİLER
-- ÖNSÖZ
-- YEŞİL (ÇEVREYE DUYARLI) PAZARLAMA
Statement of responsibility Doç. Dr. İbrahim YILMAZ
Title İÇSEL PAZARLAMA
Statement of responsibility Arş. Gör. Gamze ÇOBAN, Arş. Gör. Onur Şevket YILDIZ
Title SOSYAL MEDYA PAZARLAMASI
Statement of responsibility Arş. Gör. Zeynep ÇOKAL
Title BOŞ ZAMAN VE REKREASYON PAZARLAMASI
Statement of responsibility Arş. Gör. Sevim KÜL AVAN
Title DENEYİMSEL PAZARLAMA
Statement of responsibility Arş. Gör. Şule ARDIÇ YETİŞ
Title HELAL PAZARLAMA
Statement of responsibility Öğr. Gör. Nilgün DEMİREL
Title ŞİKÂYET YÖNETİMİ
Statement of responsibility Arş. Gör. Meral BÜYÜKKURU
Title MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
Statement of responsibility Öğr. Gör. Dr. Neşe ÇULLU KAYGISIZ, Arş. Gör. Dr. Eda ÖZGÜL KATLAV
Title DESTİNASYON KARŞITLIĞI
Statement of responsibility Arş. Gör. Yusuf KARAKUŞ, Arş. Gör. Koray ÇAMLICA
Title ELEKTRONİK AĞIZDAN AĞZA İLETİŞİM(E-WOM)
Statement of responsibility Arş. Gör. Koray ÇAMLICA, Arş. Gör. Yusuf KARAKUŞ
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing
9 (RLIN) 24920
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yılmaz, İbrahim
9 (RLIN) 106229
Relator term Editor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 13916
Uniform title Detay Yayınları ;
Volume number/sequential designation 774
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Copy number
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 28/09/2017 Satın Alma 16.00 255.07.02.01.06- 5 8 G155.A1 Y55 2016 043610 26/12/2025 23/09/2025 28/09/2017 Kitap  
    Library of Congress Classification   Sipariş edildi.   Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi   07/05/2018               07/05/2018   07/05/2018 Ansiklopediler  
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 26/06/2018 Satın Alma 16.85 255.07.02.01.06-     G155.A1 Y55 2016 046236 26/06/2018   26/06/2018 Kitap k.1
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