Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Pazarlama 4.0 : (Kayıt no. 44684)

MARC ayrıntıları
000 -LEADER
fixed length control field 01270cam a2200361 i 4500
001 - CONTROL NUMBER
control field 44516
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171226s2017 tu b b001 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786053223740
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K68319 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
240 10 - UNIFORM TITLE
Uniform title Marketing 4.0: moving from traditional to digital
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Pazarlama 4.0 :
Remainder of title gelenekselden dijitale geçiş /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan; çeviren, Nadir Özata
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Optimist,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 221 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Optimist yayınları ;
Volume number/sequential designation no. 454.
Series statement İş-Yönetim.
500 ## - GENERAL NOTE
General note Original title: Marketing 4.0: moving from traditional to digital
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Topical term or geographic name as entry element Internet marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Dates associated with a name 1947-
Personal name Setiawan, Iwan.
Personal name Özata Nadir.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 10886
Uniform title Optimist Yayınları ;
Volume number/sequential designation 454.
9 (RLIN) 108874
Uniform title Optimist yayınları.
Name of part/section of a work İş-Yönetim dizisi.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 26/12/2017 Satın Alma 22.46 255.07.02.01.06- 9 2 HF5415 .K68319 2017 044516 09/04/2026 10/03/2026 10/03/2026 26/12/2017 Kitap
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