Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Konaklama işletmelerinde deneyimsel pazarlama anlayışı ve duygusal emek / (Kayıt no. 46869)

MARC ayrıntıları
000 -LEADER
fixed length control field 01845nam a2200325 i 4500
001 - CONTROL NUMBER
control field 45487
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180413s2017 tu a b 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786052012109
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number U98 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Üzümcü Polat, Tülay
245 10 - TITLE STATEMENT
Title Konaklama işletmelerinde deneyimsel pazarlama anlayışı ve duygusal emek /
Statement of responsibility, etc. Yrd. Doç. Dr. Tülay Polat Üzümcü, Yrd. Doç. Dr. Azize Şahin ; editör Doç. Dr. Ayşe Günsel.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Kocaeli :
Name of producer, publisher, distributor, manufacturer Umuttepe Yayınları,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 136 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Umuttepe Yayınları no ;
Volume/sequential designation 201.
Series statement İşletme Ekonomi Dizisi ;
Volume/sequential designation 83.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information BİRİNCİ BÖLÜM:
Title KONAKLAMA İŞLETMELERİNDE DENEYİMSEL PAZARLAMA ANLAYIŞI
-- DEĞİŞEN PAZARLAMA KAVRAM VE ANLAYIŞI
-- DEĞİŞEN PAZARLAMA KAVRAMINDA MÜŞTERİ ODAKLILIK
-- GELENEKSEL PAZARLAMADAN DENEYİMSEL PAZARLAMAYA DÖNÜŞÜ
-- DENEYİMSEL PAZARLAMA
-- DENEYİMSEL PAZARLAMA BOYUTUNDA KONAKLAMA DENEYİMLERİ
-- KONAKLAMA İŞLETMELERİNDE DENEYİM VE DUYGUSAL EMEK
Miscellaneous information İKİNCİ BÖLÜM:
Title KONAKLAMA İŞLETMELERİNDE DUYGUSAL EMEK
-- DUYGUSAL EMEK KAVRAMI VE GELİŞİMİ
-- HİZMET SEKTÖRÜNDE DUYGUSAL EMEK
Miscellaneous information ÜÇÜNCÜ BÖLÜM:
Title KONAKLAMA İŞLETMELERİ ÇALIŞANLARININ DUYGUSAL EMEK DAVRANIŞLARINA İLİŞKİN BİR ARAŞTIRMA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Şahin, Azize.
Personal name Günsel, Ayşe.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 17900
Uniform title Umuttepe Yayınları ;
Volume number/sequential designation 201.
9 (RLIN) 51866
Uniform title Umuttepe Yayınları.
Name of part/section of a work İşletme-Ekonomi dizisi ;
Volume number/sequential designation 83.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 16/04/2018 S 14.40 255.07.02.01.06- TX911.3.M3 U98 2017 045487 16/04/2018 16/04/2018 Kitap
Bizi Sosyal Medyada Takip Edin