Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Bütünleşik reklam, tutundurma ve pazarlama iletişimi / (Kayıt no. 46998)

MARC ayrıntıları
000 -LEADER
fixed length control field 01478nam a2200361 i 4500
001 - CONTROL NUMBER
control field 45599
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170315s2016 tu b 000 0 tur
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786053203971
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency GAZIU
Language of cataloging eng
Transcribing agency GAZIU
Modifying agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C5819 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
240 10 - UNIFORM TITLE
Uniform title Integrated advertising, promotion, and marketing communications.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Bütünleşik reklam, tutundurma ve pazarlama iletişimi /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack ; çeviri editörü, Gülay Öztürk.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Nobel Akademik Yayıncılık Eğitim Danışmanlık Tic. Ltd. Şti.,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 476 pages :
Other physical details color illustrations ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Nobel ;
Volume number/sequential designation yayın no; 1491.
Series statement İletişim ;
Volume number/sequential designation no; 58.
500 ## - GENERAL NOTE
General note 7. basımdan çeviri.
General note Origial title: Integrated advertising, promotion, and marketing communications
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibiliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Öztürk, Gülay.
Personal name Baack, Donald.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 23679
Uniform title Nobel Akademik Yayıncılık (Yayınları) ;
Volume number/sequential designation 1491
9 (RLIN) 108941
Uniform title Nobel Akademik Yayıncılık (Yayınları).
Name of part/section of a work İletişim dizisi ;
Volume number/sequential designation 38.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 24/04/2018 Satın Alma 30.38 255.07.02.01.06- HF5415.123 .C5819 2016 045599 24/04/2018 24/04/2018 Kitap
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