Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Dijital pazarlama : (Kayıt no. 47052)

MARC ayrıntıları
000 -LEADER
fixed length control field 01655nam a2200409 i 4500
001 - CONTROL NUMBER
control field 45645
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180226t20172014tu mh b000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786053328452
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BGZ
Language of cataloging eng
Transcribing agency BGZ
Modifying agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .R9319 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian..
240 10 - UNIFORM TITLE
Uniform title Understanding digital marketing : marketing strategies for engaging the digital generation.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Dijital pazarlama :
Remainder of title dijital kuşağa seslenmek için pazarlama stratejileri /
Statement of responsibility, etc Damian Ryan ; çeviren Mehmet Murat Kemaloğlu ; editör Ali Berktay, Filiz Özkan ; görsel yönetmen Birol Bayram.
246 30 - VARYING FORM OF TITLE
Title proper/short title Dijital kuşağa seslenmek için pazarlama stratejileri.
250 ## - EDITION STATEMENT
Edition statement II. Basım: Eylül 2017.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Türkiye İş Bankası Kültür Yayınları,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
Date of production, publication, distribution, manufacture, or copyright notice ©2014.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 440 pages :
Other physical details illustrations, facsimiles ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent.
Content Type Code txt
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia.
Media Type Code unmediated
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier.
Carrier Type Code volume
490 1# - SERIES STATEMENT
Series statement Türkiye İş Bankası Kültür Yayınları Genel Yayın ;
Volume number/sequential designation 3630.
Series statement İş Yönetimi.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Topical term or geographic name as entry element Social media.
Topical term or geographic name as entry element Strategic planning.
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kemaloğlu, Mehmet Murat..
Personal name Berktay, Ali..
Personal name Özkan, Filiz..
Personal name Bayram, Birol.
Relator code bkd.
710 2# - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 111493
Corporate name or jurisdiction name as entry element Türkiye İş Bankası.
Subordinate unit Kültür Yayınları.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Türkiye İş Bankası Kültür Yayınları ;
Volume number/sequential designation 3630.
9 (RLIN) 111492
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 20/04/2018 Satın Alma 21.59 255.07.02.01.06- 3 HF5415.1265 .R9319 2017 045645 02/01/2024 01/12/2023 01/12/2023 20/04/2018 Kitap
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