MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01333nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
46127 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131115s20172015tu b 000 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786056510618 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BDX |
| -- |
OCLCO |
| -- |
UKMGB |
| -- |
OCLCF |
| -- |
YBM |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
CDX |
| -- |
BAUN |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.V2419 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Dyck, Fons |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Advertising transformed: the new rules for the digital age |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Yeni nesil reklamcılık : |
| Remainder of title |
dijital çağ için yeni kurallar / |
| Statement of responsibility, etc |
Fons Van Dyck ; çevirmen Volkan Eke ; çeviri editörü Ali Atıf Bir. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2. Baskı Mart 2017. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul: |
| Name of producer, publisher, distributor, manufacturer |
The Kitap, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
196 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Önsöz |
| -- |
Giriş |
| -- |
I. REKLAMCILIĞIN GÜNÜMÜZDEKİ ÖZÜ |
| -- |
II. HİBRİT PAZARLAMA |
| -- |
III HESAPLAMA |
| -- |
SONUÇ: Reklamcılık Öldü - Yaşasın Reklamcılık |
| -- |
İndeks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Technological innovations |
|
|---|
| Topical term or geographic name as entry element |
Internet advertising |
|
|---|
| Topical term or geographic name as entry element |
Digital media |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eke, Volkan. |
|
|---|
| Personal name |
Bir, Ali Atıf. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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