Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Cases in marketing management/ (Kayıt no. 4787)

MARC ayrıntıları
000 -LEADER
fixed length control field 00696nam a2200229 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991220s1998 enk# 000 0#eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201627442
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M69 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moutinho, Luiz.
245 10 - TITLE STATEMENT
Title Cases in marketing management/
Statement of responsibility, etc Luiz Moutinho.
250 ## - EDITION STATEMENT
Edition statement 2nd edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Wokingham, England ;
-- Reading, Mass. :
Name of producer, publisher, distributor, manufacturer Addison-Wesley,
Date of production, publication, distribution, manufacture, or copyright notice 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 390 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 5986
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 20/12/1999 45.64 HF5415.13 .M69 1998 005986 22/12/2015 11/01/2015 Kitap
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