Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Marketing strategy : (Kayıt no. 5186)

MARC ayrıntıları
000 -LEADER
fixed length control field 01406 am a2200289 i 4500
001 - CONTROL NUMBER
control field 6232
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250325083319.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 971210s1998 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97062267
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761958754
International Standard Book Number 0761958762
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)38747057
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
Modifying agency DGU
-- DLC
-- BAUN
Language of cataloging eng
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M452 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mercer, David
Fuller form of name (David Steuart)
9 (RLIN) 91309
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title the challenge of the external environment /
Statement of responsibility, etc David Mercer.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- Thousand Oaks, Calif. :
Name of producer, publisher, distributor, manufacturer Sage in association with Open University Business School,
Date of production, publication, distribution, manufacture, or copyright notice 1998.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 325 pages :
Other physical details illustrations ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title PART ONE: LONG-RANGE MARKETING, ANALYSIS AND FORECASTING
-- Introductory Overview
-- Forecasting
-- Market Research
-- Short- and Medium-Term Forecasting
-- Long-Range Forecasting
-- Scenarios
-- Constructing Scenarios
-- Using Scenarios
-- PART TWO: LONG-RANGE MARKETING: ROBUST STRATEGIES Purpose of Robust Strategies
-- Corporate Planning Revisited
-- The Long-Range Marketing Plan
-- Devising Long-Range Strategies
-- `Generic' Robust Strategies
-- Short-Term Actions on Long-Term Issues
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1624
Topical term or geographic name as entry element Business planning.
9 (RLIN) 3234
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 29/12/1999 19.15 HF5415 .M452 1998 006232 22/12/2015 11/01/2015 Kitap
Bizi Sosyal Medyada Takip Edin