MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01979 am a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6231 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250325084112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991229s1999 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98025191 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130807958 |
|
|---|
| International Standard Book Number |
9780130110312 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
AGL |
| Language of cataloging |
eng |
| Modifying agency |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
K68 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
2004 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc |
Philip Kotler, John Bowen, James Makens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd editon |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1999. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1996, 1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 800 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface |
| -- |
About the Authors |
| -- |
1 Introduction: Marketing for Hospitality and Tourism |
| -- |
2 Service Characteristics of Hospitality and Tourism Marketing |
| -- |
3 The Role of Marketing in Strategic Planning |
| -- |
4 The Marketing Environmen |
| -- |
t5 Marketing Information Systems and Marketing Research |
| -- |
6 Consumer Markets and Consumer Buying Behavior |
| -- |
7 Organizational Buyer Behavior of Group Marke |
| -- |
t8 Market Segmentation, Targeting, and Positioning |
| -- |
9 Designing and Managing Products |
| -- |
10 Internal Marketing |
| -- |
11 Building Customer Loyalty through Quality |
| -- |
12 Pricing Products: Pricing Considerations, Approaches, and Strategy |
| -- |
13 Distribution Channels |
| -- |
14 Promoting Products: Communication and Promotion Policy |
| -- |
16 Promoting Products: Public Relations |
| -- |
17 Professional Sales |
| -- |
18 Destination Marketing |
| -- |
19 Next Year's Marketing PlanCase Studies |
| -- |
Glossary |
| -- |
Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
67420 |
|
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
24920 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John |
| Fuller form of name |
(John T.), |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
67421 |
| Relator term |
Author |
|
|---|
| Personal name |
Makens, James C. |
| 9 (RLIN) |
67422 |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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