Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Postmodern pazarlama : (Kayıt no. 53647)

MARC ayrıntıları
000 -LEADER
fixed length control field 01237nam a2200337 i 4500
001 - CONTROL NUMBER
control field 49778
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100514s2009 tu a b 00000 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6053770671
Qualifying information (paperback)
International Standard Book Number 9786053770671
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)850764342
040 ## - CATALOGING SOURCE
Original cataloging agency SULEY
Language of cataloging eng
Transcribing agency SULEY
Modifying agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .S69 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sözer, Edin Güçlü.
245 10 - TITLE STATEMENT
Title Postmodern pazarlama :
Remainder of title marka çağında liderlik için pim modeli /
Statement of responsibility, etc Edin Güçlü Sözer.
250 ## - EDITION STATEMENT
Edition statement 1. basım : Haziran 2009
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Beta Basım Yayım Dağıtım A. Ş.,
Date of production, publication, distribution, manufacture, or copyright notice 2009.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 243 pages :
Other physical details tables ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Yayın no ;
Volume number/sequential designation 2149.
Series statement İşletme-Ekonomi dizisi ;
Volume number/sequential designation 329.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages [235]-243)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Topical term or geographic name as entry element Target marketing
Topical term or geographic name as entry element Marketing
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 8336
Uniform title Beta Basım Yayım Dağıtım (Yayınları).
Name of part/section of a work İşletme Ekonomi dizisi ;
Volume number/sequential designation 329.
9 (RLIN) 299
Uniform title Beta Basım Yayım Dağıtım (Yayınları) ;
Volume number/sequential designation 2149.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 02/01/2019 Satın Alma 23.60 255.07.02.01.06- 2 3 HF5415.1255 .S69 2009 049778 13/09/2023 23/05/2023 02/01/2019 Kitap
Bizi Sosyal Medyada Takip Edin