MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
02302 am a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6615 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250325121337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920331t19931993nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070430462 |
|
|---|
| International Standard Book Number |
9780070430464 |
|
|---|
| International Standard Book Number |
0071127402 |
|
|---|
| International Standard Book Number |
9780071127400 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)25674907 |
| Canceled/invalid control number |
(OCoLC)123057543 |
| -- |
(OCoLC)877563566 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
LVB |
| -- |
YDXCP |
| -- |
OCLCG |
| -- |
SINLB |
| -- |
ZWZ |
| -- |
DEBBG |
| -- |
BDX |
| -- |
GBVCP |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
NLE |
| -- |
OCLCO |
| -- |
UtOrBLW |
| -- |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.M66 1993 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moore, William L. |
| Fuller form of name |
(William Loyd), |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
91673 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Product planning and management : |
| Remainder of title |
designing and delivering value / |
| Statement of responsibility, etc |
William L. Moore, Edgar A. Pessemier |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1993] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 542 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Contents |
| -- |
Preface. |
| -- |
Introduction. |
| -- |
Introductory Issues. |
| -- |
Organization of the Book. |
| -- |
Setting the Stage. |
| -- |
Ch. 1. Product Strategy and Planning. |
| -- |
Ch. 2. Product and Market Evolution. |
| -- |
Ch. 3. Successful Product Development. |
| -- |
Finding and Creating Value: The Offer. |
| -- |
Ch. 4. Search for New Product Ideas. |
| -- |
Ch. 5. Designing the Offer. |
| -- |
Ch. 6. Pricing The Offer. |
| -- |
Ch. 7. Illustrative Offer Development. |
| -- |
Testing the Offer's Value. |
| -- |
Ch. 8. Concept and Product Testing. |
| -- |
Ch. 9. Pretest Market Models and Test Markets. |
| -- |
Marketing Delivers Value: Planning a Product Introduction. |
| -- |
Ch. 10. Multiperiod Marketing Plans and Budgets: New or Modified Products. |
| -- |
Ch. 11. An Illustrative Marketing Plan For a New Product: A Spreadsheet Model. |
| -- |
Ch. 12. Direct Formulation of Multiperiod Plans and Budgets: New or Modified Products. |
| -- |
Marketing Delivers Value: Planning an Annual Strategy/Budget. |
| -- |
Ch. 13. One-Period Marketing Plans and Budgets: Established Products. |
| -- |
Ch. 14. Using the MARMIX Planning and Budgeting Model. |
| -- |
Ch. 15. Additional Topics in Planning and Budget Analysis. |
| -- |
Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Management. |
| 9 (RLIN) |
101323 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pessemier, Edgar A., |
| Dates associated with a name |
1922- |
| 9 (RLIN) |
93228 |
| Relator term |
Author |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
85087 |
| Uniform title |
McGraw-Hill series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
-baunlogo.png?alt=media&token=2b1f50b7-298a-48ee-a2b1-6fcf8e70b387)
-Facebook-2024.png?alt=media&token=2fcc0655-0091-431c-8ee0-059464d6eda1){kind=small}
-Instagram-2024.png?alt=media&token=a143a92a-6f9d-45a7-9ba2-9cc62f92e772){kind=small}