Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

International marketing / (Kayıt no. 5468)

MARC ayrıntıları
000 -LEADER
fixed length control field 02029 am a2200325 i 4500
001 - CONTROL NUMBER
control field 6721
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250325165837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920430s1993 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92016448
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105138
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1009.5
Item number .C35 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 82511
Relator term Author
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Homewood, IL :
Name of producer, publisher, distributor, manufacturer Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [1993]
Date of production, publication, distribution, manufacture, or copyright notice ©1993
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 776 pages :
Other physical details illustrations (some color), maps ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 00 - FORMATTED CONTENTS NOTE
Title Contents
-- Ch. 1 The Scope and Challenge of Global Marketing 2
-- Ch. 2 Global Business Environment 29
-- Ch. 3 Geography and History - The Foundation of Cultural Understanding 62
-- Ch. 4 Cultural Dynamics in Assessing Global Markets 96
-- Ch. 5 Business Customs and Practices in Global Marketing 123
-- Ch. 6 Political Environment - A Critical Issue 158
-- Ch. 7 The International Legal Environment 182
-- Ch. 8 Developing Markets and Market Behavior 210
-- Ch. 9 Multinational Market Regions and Market Groups 254
-- Ch. 10 Global Marketing Management - Planning and Organization 300
-- Ch. 11 Researching Global Markets 339
-- Ch. 12 Developing Consumer Products for Global Markets 371
-- Ch. 13 Marketing Industrial Products and Business Services 402
-- Ch. 14 International Distribution System 427
-- Ch. 15 Export Trade Mechanics and Logistics 469
-- Ch. 16 The Global Advertising and Promotion Effort 497
-- Ch. 17 Personal Selling and Personnel Management 532
-- Ch. 18 Pricing for International Markets 565
-- Ch. 19 Financial Requirements for Global Marketing 604
-- Name Index 765
-- Subject Index 769
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 28205
Topical term or geographic name as entry element International business enterprises.
9 (RLIN) 5655
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 42987
Uniform title Irwin series in marketing.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 08/05/2000 Bağış 1.50 255.07.02.01.06- 2 1 HF1009.5 .C35 1993 006721 22/12/2015 16/02/2015 k.1 11/01/2015 Kitap
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 28/04/2000 Bağış 2.00 255.07.02.01.06- 1   HF1009.5 .C35 1993 006638 22/12/2015     11/01/2015 Kitap
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